Content Creation
What is included in a monthly content creation package?
A monthly content creation package is a production rhythm rather than a product. You are buying a fixed number of shoot days, a fixed volume of finished assets and the planning that connects them, repeated every month so that content stops being a scramble.
This is what monthly content creation in Dubai involves month by month, and where the cost actually sits.
Month one: planning and the content bank
The first month is different from every month after it. Before anything is shot, the themes, formats, platforms and publishing frequency are agreed, so that the shoot day has a shot list rather than a mood.
The first shoot is usually the largest, because the goal is a bank of assets deep enough that publishing never depends on the next shoot happening on schedule. Working two to three weeks ahead of the calendar is what keeps output steady when a shoot has to move.
The monthly cycle
01
Planning session
A short call at the start of the month to confirm what is happening in the business — launches, offers, events, seasonal moments — and to lock the shot list against the agreed themes.
02
Shoot day
One or more production days depending on the tier. A short-form content day typically produces up to ten finished pieces; a fitness or exercise content day yields around 30 edited clips across two angles. The crew, lighting and direction are the same as any commercial shoot.
03
Edit and delivery
Editing, colour, subtitles and platform-specific versions. Vertical for feed and stories, square or landscape where the platform needs it, each with the opening seconds built to hold attention.
04
Publishing
Where the package includes social media management, content is scheduled, published and moderated. Where it does not, assets are delivered ready to publish in the formats your team needs.
05
Reporting and adjustment
A monthly review of what performed, what did not, and one concrete change to the next month's plan. Reporting that does not change the plan is administration rather than strategy.
What a package should specify in writing
- Number of shoot days per month and their approximate duration
- Number of finished assets, split between video and stills
- Delivery formats and aspect ratios per platform
- Number of revision rounds included
- Whether publishing and community management are in scope
- Whether raw footage is included or licensed separately
- Ownership of the finished assets
What monthly content creation costs in Dubai
Production retainers start at AED 16,000 per month for two shoot days, AED 28,000 for four days and AED 48,000 for eight. If you also want the content planned, published and managed, the production and management bundle at AED 20,000 per month combines one shoot day with full-service social media.
Booking the same volume as one-off shoots costs materially more, because each individual day carries its own mobilisation. That difference is the entire argument for a retainer — the figures sit on our rate card.
Content creation for small businesses
Smaller businesses do not need eight shoot days a month; they need one that is planned properly. Content creation for small businesses in Dubai works best as a single monthly or quarterly production day feeding a narrow, consistent publishing plan on one platform.
The failure mode is ambition: a plan built for four platforms and daily posting collapses in week six and takes the brand's momentum with it. Start narrow, prove the rhythm, then add volume.
Raw footage and ownership
You own every finished asset delivered under a retainer. Raw, unedited footage is licensed separately at 50% of the applicable shoot day rate, because it represents the full output of a production day rather than the agreed deliverables. It is worth deciding this at the start if your internal team intends to re-edit content later.
Questions clients ask us
What is included in a monthly content creation package?
A planning session, one or more shoot days, editing and platform-specific delivery, and a monthly performance review. Higher tiers also include publishing, community management and reporting. The number of shoot days and finished assets should always be stated in writing.
How much does monthly content creation cost in Dubai?
Monthly production retainers start at AED 16,000 for two shoot days, AED 28,000 for four and AED 48,000 for eight. A combined production and social media management bundle starts at AED 20,000 per month.
How many pieces of content does one shoot day produce?
A short-form content day typically produces up to ten finished pieces. Formats shot in high volume, such as fitness and exercise content, can yield around 30 edited clips across two camera angles.
Is a retainer cheaper than booking individual shoots?
Yes, materially. Each one-off day carries its own planning and mobilisation, whereas a retainer plans several months as one production rhythm. The saving grows with the number of days.
What suits a small business with a limited budget?
One well-planned production day per month or quarter, feeding a single platform with a consistent format. Narrow and reliable outperforms broad and intermittent at every budget level.
Do we own the content produced?
You own all finished assets. Raw unedited footage is licensed separately at 50% of the applicable shoot day rate if your team wants to re-edit material in future.